The president and CEO of Borderlands developer Gearbox Software, Randy Pitchford, has told GamesIndustry.biz that in creating the follow-up content for last year's hit "shooter-looter" the team was able to take risks that simply weren't possible when designing the original game.

Speaking ahead of his session at the DICE Summit, taking place in Las Vegas next week, Pitchford praised the opportunities that downloadable content brings to developers, while also giving gamers a convenient way to get more of what they want.

"It's entertainment," he said of the DLC business model. "As gamers, we want great entertainment, and we're really happy to spend money on the interactive entertainment that we love. The DLC option is about a convenient way to offer value to gamers that want it, and it's neat for gamers because if I love something, I'm excited when DLC happens. I can click a button, and a few minutes later it's there - I didn't have to drive to the store, it's not very expensive. It's a nice incremental add-on to something I already understand and trust, and had a great time with.

Read more...

This entry was posted on Tuesday, February 9th, 2010 at 9:00 am and is filed under Game Industry. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.