As the videogames industry trends increasingly towards the digital distribution of product, the future of the packaged goods sector could well lie with a strong strategy for Special Editions - which in time could become part of the standard release for a title.

That's the opinion of newly-installed Port Plexus COO, Marko Hein, who believes that publishers and retailers alike stand to benefit from adding variety and value for consumers when it comes to boxed games.

"I think the Special or Collector's Editions of today could become the standard editions of tomorrow, because you have to differentiate your physical product from the digital download or online game," he explained. "There's a certain need to provide more additional value to your goods, to stand out against digital distribution in the future.

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