Nintendo's 3DS handheld has the potential to attract an older, broader audience to handheld gaming, according to Sega West's president Mike Hayes.

Speaking in an interview published today on GamesIndustry.biz, the publisher boss suggested a number of mature Sega franchises could work on the 3DS, if the handheld appeals to a wider demographic than previous Nintendo consoles.

"With the quality of the device they've got it's possible they can expand their audience into an older, broader audience," he said.

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