UK developer Jon Hare has unveiled his Tower Studios publishing venture, with a micro-transaction business model influenced by old arcade machines.

The publisher will release games for free, with users able to buy 10 extra lives for a dollar once their initial allocation of free credits has been used – a system Hare has dubbed 'Free for Freaks'. First titles are due this year from a partnership with Vivid Games, with the veteran behind 16-bit classics such as Cannon Fodder offering partners a 50/50 split of profits.

"If people want big advances for their games it's not going to happen, that's not how we work," Hare told GamesIndustry.biz in an interview published today.

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