The UK trade organisation formerly known as ELSPA - the Entertainment and Leisure Software Publishers Association - has officially relaunched with a new identity.

UKIE, which stands for United Kingdom Interactive Entertainment, has now expanded its remit from focusing purely on the publishing sector with a new aim of representing the entire videogames business community, including developers and academia.

The move has become necessary, says director general Michael Rawlinson, because of the significant changes that the industry has undergone in the past few years.

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This entry was posted on Tuesday, September 7th, 2010 at 11:15 pm and is filed under ByDesign Games, Game Industry. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.