Publishers need to learn the language of game making when dealing with developers or risk wasting money on over-promised projects.

That's according to Eat Sleep Play co-founder David Jaffe, speaking today at the 2012 D.I.C.E. Summit, who said its easy for developers to talk-up a project that won't resemble the original pitch once released.

"You guys need to get a bullshit filter and you need to get that before you waste any more money," he said.

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