ByDesign Games » Practical Marketing

[GPN] The Indie Bundle

Indie Developer News Pipe — Mon, 15 Feb 2010 19:57:12 +0000

I just saw this. What a cool marketing idea of bundling things together for Valentine’s day. Cool games. Pick ‘em up while it lasts and bookmark this idea for later use to your own projects.

[GPN] The Best Mailing List Unsubscribe Page I’ve Ever Seen

Indie Developer News Pipe — Fri, 05 Feb 2010 12:50:18 +0000

Check Tell Tale Games and subscribe to their mailing list. Then unsubscribe. Pretty fun text… where they try to convince me to stay. It’s pretty nice idea for “viral marketing”. Their effort got some guy (that would be me) to blog about their site’s mailing list. And this was simply by having a bit different unsubscribe page for a mailing list.

There is indeed possibilities for marketing everywhere. Even when customer is about to step away from your store.

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[GPN] I’m Pretty Proud of My Boycott

Indie Developer News Pipe — Sun, 31 Jan 2010 09:53:42 +0000

Three-ish years ago I bought a DVD that I tried to return. The store pretty much said “screw you” when I tried to return a $5 DVD that wouldn’t work on a DVD player I bought from that (remember, that I hadn’t tried Daniel Kinney’s excellent idea about returning things - see the comment on Daniel’s idea in the old blog post). Basically, I couldn’t return $5 DVD and it certainly would have cost me more to fight about the issue, since it was only 5 bucks.

Well, couple of weeks ago I was pondering that “shite it”, I’ve been boycotting the store enough (had purchased tons of DVDs, printer, new TV and whatnot elsewhere rather from this ex-favourite store of mine). I’ll go check if they have some new anime moviews. I went to the store.

I checked out the DVDs and felt bit bad remembering how I got treated, but then got into mood for checking in DVDs. I eventually picked one movie and started walking towards the cashier.

I saw the same saleswoman who was “helping” me with that DVD return few years back and I stopped walking.

All the things got back to my mind. I turned back, put the DVD back to shelf and walked away.

I thought - I can get this DVD from somewhere else.

I haven’t counted… but I think this DVD shoppe has lost quite a bit of money, which some other stores have got. But… if that boycott shoppe want to have $5 and problems instead of a customer who has insane urge to buy stuff, then fine by me. Who am I to tell them what to do?

This reminds me about something. Going to see if I can get Samurai Champloo in my hands.

From some other store than the boycott shoppe, naturally.

Pretty crazy what $5 can lead into.

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[GPN] Okay, I Admit It, Dead Wake Isn’t The Best Zombie Game

Indie Developer News Pipe — Mon, 18 Jan 2010 19:39:33 +0000

Dead Wake is the second best. The best zombie game award goes to I MAED A GAM3 W1TH Z0MB1ES!!!1 (that’s the real name).

Nice way to use name for marketing it.

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